The Dark Side of Targeted Advertising

August 30, 2021 01:05:02
The Dark Side of Targeted Advertising
Tech4Evil
The Dark Side of Targeted Advertising

Aug 30 2021 | 01:05:02

/

Show Notes

Is my phone listening to me? We’ve all been there: you have a conversation with a friend about a product or service, and within a day or two, you see an ad for that very thing on your favorite social media platform. It’s more than spooky; it feels intrusive, as if your phone has a direct connection to the thoughts in your head. No, it’s not technological espionage- it’s hyper-targeted advertising evolving to be surveillance-based advertising. Every time we go online or scroll through social media on our phones, we leave behind bits of data, like breadcrumbs, for Data Miners. Websites track our movements via cookies and tracking pixels. Companies pay big bucks for your personal profile that was structured from those breadcrumbs and then target you with specific advertising. In this episode, Manal al-Sharif and Reinhardt Sosin discuss the multi-billion dollar targeted advertising ecosystem, how it directly impacts your mental health and privacy, and how you can fight back against the digital dictatorship. Welcome to Episode One of the Tech4Evil Podcast where you find out what big tech doesn’t want you to know.

1:53 – Welcome

2:27 – What is surveillance-based advertising?

9:50 – How does surveillance-based advertising work?

20:57 – The Norwegian Consumer Council Report

30:13 – How big is the digital advertising industry?

33:21 – The history of digital advertising

36:12 – What are the impacts of the surveillance-based advertising model?

52:30 – What are the alternatives?

54:47 – How can we fight back?

55:57 – A call to action

57:57 – Your Crash Course in Digital Self Defence

01:02:19 – Spot the Evil (#evilspotter)


We want to hear from you. Tune in, and tell us what you think. Email us at [email protected]. Follow us on Twitter: @tech4evil. And if you've spotted Big Tech going too far, use the hashtag #EvilSpotter and mention @Tech4Evil and share your story.

Music and media production by Reinhardt Sosin. Research and content by Manal al-Sharif.

Sources for this episode include “Don’t Be Evil” book by Rana Foroohar, “Surveillance Capitalism” by Prof Shoshana Zuboff, “Zucked” book by Roger McNamee, “Time to Ban Surveillance-Based Advertising” by the Norwegian Consumer Council, Newsweek article “Secretive World Selling Data About You” by Paul Boutin 2016,  The Atlantic article “Why Technology Favors Tyranny” by Yuval Noah Harari and many more sources mentioned in the blog post of this episode.

Other Episodes

Episode 0

April 13, 2022 00:33:14
Episode Cover

Captology or Computers as Persuasive Technology- Part 2

In our second installment of the Captology mini-series Manal and Reinhardt drill down into several of the specific tactics and techniques that technologists use...

Listen

Episode 0

March 26, 2023 00:42:42
Episode Cover

Ridiculously Smart, Smart Devices?

For many of us on this planet, our modern, digital lives are fast, cheap, convenient and smart as hell! Rediculously smart! Benign household devices...

Listen

Episode 6

November 24, 2021 00:42:02
Episode Cover

“We Don’t Sell Your Data” and Other Hilarious Privacy Lies – Part 2

Listen to Episode 4 Part 1 “Mass surveillance creates a prison to the mind” Glenn Greenwald Have you ever found yourself clicking on “Yes,...

Listen